The BIG Ticket: Radical New Business Models for Arts/Sports/Opera

Wednesday, February 19, 2025

Hi!

Tonya Nelson talks about “radical” new business models for arts organizations.

I’m curious what you and your organization would consider “radical?”

Have you tried something new?

Here is a list of 10 quick ideas that you can use to expand the thinking of your organization to find new ways to keep your organization viable:

1. “No Fixed Prices” where all tickets are dynamically priced based on demand.

2. “Community Ownership”: think like a co-op or the Green Bay Packers.

3. “Co-Creation”: get your biggest supporters involved in programming decisions.

4. “Dynamic Groups”: where you allow groups to form around common interests, not just shared affiliations.

5. “Experience Insurance”: make a ticket risk free.

6. “Experience Bundling”: you plan out the whole experience. Call it a “Night on the Town” or whatever.

7. “Community Programming”: you can allow partners to schedule certain dates or events.

8. “Personal Concierge”: buy a ticket, get a concierge to assist you.

9. “Lifetime Membership”: a lifetime of membership with special benefits, opportunities, etc.

10. “The Million Dollar Ticket”: this is an idea that I had for a music festival I worked on. We didn’t even intend for it to sell. It was just a good promotional idea.

What do you think?

Can you come up with some new ideas to expand your business?

Do me a favor and hit reply to tell me what you’ve come up with.

Or, let us know in the Slack Channel.

DW

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