BONUS: Premium Seating Strategy Assessment
Friday, February 7, 2025
Hi!
I’ve got a special gift for you today: a Premium Seating Strategy Assessment.
I have been working on this by doing some research, you may have helped me with.
Below you’ll find the first iteration of my Premium Seating Strategy Assessment.
I’m offering this to you now because I really want to get your feedback to improve the tool. And, I have the outlines for a few others.
Sound good?
Do me a favor and share the newsletter if you are getting value from this assessment and the other stuff I’m sharing.
(Here’s a picture from one of my favorite premium seats in sports)
Premium Seating Strategy Assessment
Introduction
This diagnostic tool helps venues evaluate and optimize their premium seating strategy across key performance areas. The assessment focuses on product positioning, pricing optimization, and service delivery.
How to Use This Tool
Rate each question from 1-5 (1 = Strongly Disagree, 5 = Strongly Agree)
Add up your scores in each section
Review your results and recommended next steps
Section 1: Product Mix & Positioning
Core Questions
Each premium product has a distinct value proposition
Our suite sizes and configurations match market demand
We have clear differentiation between premium seating levels
Our premium amenities justify the price differential
Our premium inventory mix matches our market capacity
Quick Analysis
Total Score: __/25
20-25: Optimal product mix
15-19: Product refinement needed
0-14: Major product realignment required
Section 2: Pricing & Revenue Optimization
Core Questions
Our premium pricing reflects market value, not just cost-plus
We have effective strategies for unsold premium inventory
Our premium prices support our broader pricing architecture
We capture additional revenue through premium amenities
Our payment terms align with market expectations
Quick Analysis
Total Score: __/25
20-25: Strong revenue optimization
15-19: Revenue opportunities exist
0-14: Significant revenue leakage
Section 3: Corporate Client Management
Core Questions
We understand our corporate clients' business objectives
Our corporate retention rate exceeds industry standards
We have effective business development processes
Our corporate benefits program drives renewals
We track and respond to corporate utilization patterns
Quick Analysis
Total Score: __/25
20-25: Strong corporate relationships
15-19: Relationship gaps present
0-14: Corporate program needs overhaul
Section 4: Service Delivery
Core Questions
Our premium service levels are clearly defined
We consistently meet or exceed service standards
Our staff is properly trained for premium service
We have effective issue resolution processes
We regularly gather and act on client feedback
Quick Analysis
Total Score: __/25
20-25: Superior service delivery
15-19: Service inconsistencies
0-14: Major service issues
Section 5: Future Growth & Innovation
Core Questions
We have identified new premium product opportunities
Our technology supports premium service delivery
We're prepared for changing corporate entertainment needs
We have clear premium product upgrade paths
Our premium offerings can adapt to market changes
Quick Analysis
Total Score: __/25
20-25: Strong growth potential
15-19: Growth challenges present
0-14: Growth barriers exist
Overall Analysis
Total Score: __/125
100-125: Premium Product Leader
75-99: Competitive Position
50-74: Needs Attention
0-49: Urgent Reform Required
Critical Indicators
Low scores in specific areas often indicate:
Product Mix Issues
Revenue leakage from poor configuration
Market misalignment
Competitive vulnerability
Pricing Problems
Money left on the table
Weak value proposition
Market positioning issues
Corporate Relationship Challenges
Retention risk
Untapped potential
Service delivery gaps
Service Delivery Concerns
Client satisfaction risk
Staff training needs
Process inefficiencies
Growth Limitations
Market share vulnerability
Innovation gaps
Adaptation challenges
Strategic Recommendations
Based on your score:
100-125 Points
Focus on innovation and market expansion
Develop next-generation premium products
Optimize pricing for maximum yield
75-99 Points
Address specific product gaps
Enhance service delivery
Strengthen corporate relationships
50-74 Points
Reassess product mix
Overhaul service standards
Realign pricing strategy
0-49 Points
Complete strategic review needed
Consider product redesign
Rebuild premium program
Do me a favor and share your thoughts, score, or feedback.
If you like it, share it with someone.