The BIG Ticket: First Match on Us?
Monday, March 3, 2025
Hi!
The Seattle Sounders have a new promotion where a first time matchgoer can attend for free!
It is pretty straightforward:
Sign up
Confirm your eligibility
Pick a match
Bring a friend
My take on this is that it is a fine enough promotion, but it is just another way of papering the house.
I don’t know if a huge funnel of people will be raising their hands to go. And, out of the people that go, I don’t know how many will turn into regular attendees.
Why?
Papering the house is a hard row to hoe in the best of circumstances.
Giving something of value away for free undercuts the value.
My question to you is: How do you turn this into something that is more likely to turn into something successful?
Send me your ideas by hitting reply or leaving them in the Slack Channel.
DW
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