SecuTix's David Hornby and Michael McDermott Talk Tech/Tickets/Brands
Hi!
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I had a chance to talk with David Hornby and Michael McDermott from SecuTix a few days ago.
Great conversation.
We hit on a top of topics.
You can find the full conversation here: SecuTix Super Episode!
Some highlights for me that you can use in your business:
The importance of thinking of tech solutions as an enabler and not just a solution.
How tech can help add value across the fan’s lifetime…not just in the moment.
Customer experience and being customer-centric. It isn’t just for hospitality. It is for everyone. With a cool Guinness case study.
The changing relationship of fans and brands and how tech can help you.
The challenge of transactions at mass in a world where the relationship is very important.
What you can do to keep the essence of your experience, even when technology becomes a part of that.
4Ps and how the basics of marketing are undefeated.
Secondary market: you can’t make it go away, but you better make it work in a way that works for you.
A need to partner with the secondary market so you avoid market manipulation tactics.
Brand management across markets and the right brand partnerships.
There is so much great stuff in this episode.
Give it a listen.
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Share it with someone who will benefit from the conversation.
BTW, check out the “2024 Billion Dollar Consulting Virtual Workshop Series” and more in the shop!
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Send me your questions, your guest suggestions, and your thoughts…just hit reply!
Here’s a picture from “The Queue” at Wimbledon since we talked about queuing during the podcast.
