Great comments on pricing Dave and discounts also. My backround is hotel leadership so pricing was a daily conversation and working with IHG and Marriott in the early 90's I learned some great lessons. The concept of a best available rate was neither an increase or a discount but rather a price for that product when the custmer was considering booking and the terms associated such as pay now, refundable or not etc etc. Many of our clients in ticketing have not yet grasped this but have over the last 6-7 years in my experience stopped going on-sale with a discounted price for a period of time. Value in both B2C and B2B pricing based on the the customers POV is a key factor and recognising and rewarding great behaviours and long term fans and clients.
Great comments on pricing Dave and discounts also. My backround is hotel leadership so pricing was a daily conversation and working with IHG and Marriott in the early 90's I learned some great lessons. The concept of a best available rate was neither an increase or a discount but rather a price for that product when the custmer was considering booking and the terms associated such as pay now, refundable or not etc etc. Many of our clients in ticketing have not yet grasped this but have over the last 6-7 years in my experience stopped going on-sale with a discounted price for a period of time. Value in both B2C and B2B pricing based on the the customers POV is a key factor and recognising and rewarding great behaviours and long term fans and clients.