The BIG Ticket: The Melbourne Demons Sell Digital Memberships
Tuesday, March 11, 2025
Hi!
We haven’t talked about my favorite place, Australia, in a bit of time.
But…a few days ago, I received an email from my AFL team, the Melbourne Demons, about purchasing a digital membership.
Take a look at the Demon’s membership options.
A few notes:
22 options are a lot to sift through. I would like the navigation to be simpler. But you can go to all the games, home and away. You can get a subscription to watch all the games—a lot of options.
Check out the International Membership. This is great for supporters that live outside of Australia, like me. It even includes a ticket if you make it to Melbourne during the season.
My question for you to consider:
Are you tapping into the audience outside of your home market?
Do you offer a way for people to engage with your sales team in a way that fits where they are as a fan now? Or, are you stuck on “take it or leave it” options?
Are you offering too many packages?
Let me know.
Just reply to this email and let me know.
DW
PS. Do me a favor: share this with just one colleague, group, or acquaintance.
You help me keep growing the newsletter.
Find this note originally here.
Join us in the Talking Tickets Slack Channel.