FSB = Found Something Better vs. FOMO...Link Bankruptcy Edition!
Hey!
Come catch up with me at BrewDog in SoHo, London on 2 July at 5PM.
Send your whole team to ‘Fans For Life’ in NYC on September 4, 2024.
I heard this idea of link bankruptcy when you have too many links and can’t find a place for them.
Consider this my version.
Found Something Better (FSB) is the new FOMO:
That’s what the way selling tickets has done to a lot of buyers.
Instead of fearing missing out, they’ve shifted to finding something better.
US Consumers become more skeptical about buying on the secondary market:
Perception is a fickle thing.
The perception of value can change quickly.
What people will or won’t do can change rapidly.
Manage perception like your life depends on it.
Candace Parker becomes President of Adidas’s Women’s Basketball Division:
All press is good press!
101 Ways to Market, Sell, and Monetize an Event:
From 2019-2020, but some of this still works.
NBC News looks at tour cancellations:
There has been a lot of good coverage about the saturation in the touring market.
The big key to all of them is that there is only so many shows people can go to. There is only so much money that people can spend.
The sentiment of no more business as usual is still on my mind:
This is from the start of 2024, but it made me think about the idea of “business as usual” again.
I think fighting the “we’ve always done it this way” thinking is the core idea of the newsletter.
Two things:
Think about the numbers that broadcasters are reportedly willing to pay for the NBA and look at the numbers.
Think about how the broadcasters are going to make these numbers work financially and ask what that means for fans and viewers.
Coors Light wants to “Fix Tixflation”:
Canada rolling out the welcome mat to me with this promotion.
This is a clever ad campaign for Coors Light.
TicketNews has some quotes from the marketing leaders.
Fans were denied access to Anfield for Taylor Swift:
There are reports of a Ticketmaster “glitch” or the show being “oversold”.
AC Milan have a first of its kind premium experience at the San Siro:
The Club 1899 First Row Experience sounds right up my alley.
Red Hot Chili Peppers rocked Seattle in 2000:
There are men in only socks in this video, but I was there…I’m sure you might even be able to see me somewhere in the crowd.
Write this down as nostalgia.
Carl Woodward thinks prices are harming theatre:
While I’m declaring link bankruptcy this week.
I’m going to hang onto Carl’s piece to revisit later.
I love pricing.
What gets people in the door early?
Dominik Schreyer read the full report, but the key takeaway is that STHs are the ones that pull up to games at the last possible moment.
Meaning: driving more infrequent attendees might be good for the bottom line.
Santa Anita’s future is in doubt:
The track has lost $31M in 5 years.
An interlude: something I’ve been watching a little or playing as I do some chores.
Sports is battling mass distribution v. guaranteed revenue with the decline in the RSN business:
I’ve done the math and I think that the guaranteed revenue from the RSN business might be costing many teams 2x of what they make from their RSN.
Capturing that revenue would require innovation and adjusting business models, but it is feasible.
Just look at the UFL’s St. Louis team and tell me that doing things with a different POV can’t work.
Eddie Vedder has an unreal baseball collection:
A baseball museum in the Pearl Jam clubhouse?!
Bro is Miami for almost anything:
This is a hat tip to my normal vacation spot of Miami.
Jam Bands know how to grow “superfans”:
The root of the jam band fan relationship was the way that the executives ignored these bands, making it important to create something unique to their fans.
There’s a lesson there.
I probably have one more of these in me during the summer…
Let me know what you are working on, thinking about, struggling with…hit reply.