Episode 200 of 'The Business of Fun'

Lessons Learned and What I'm Thinking About...

Hi!

I was editing and prepping some new podcasts today when I realized I was about to publish podcast number 200!

Cheers to 200 episodes!

Most podcasts don’t make it 10!

Wow!

To give you something special for the occasion, I sat down with my notebook and put together two lists:

• Lessons learned in 200 episodes

• Things I’m paying attention to in tickets right now

What have I learned?

• It is important to get started on your project. The podcast came about as a fluke, but a fluke that spawned 200 episodes and counting.

• You will make mistakes. I don’t feel like the first episode or the first dozen episodes were my best work, but I kept going.

• Not every conversation will be a hit. You can still deliver value.

• When you are consistent, people begin to trust you. That trust is precious.

• There is no one path to success. I don’t know if I’ve done one thing that would be a “best practice” in building an audience.

• Good ideas can come from anywhere. I’ve had a pretty diverse audience of guests. And, that’s helped me have a better podcast.

• Your ideas can take you everywhere. I’ve traveled the world due to the podcast…and that shows you that the power of ideas still exists.

What am I paying attention to now?

I say it in the podcast, but my aim is to provoke new thinking and new ideas with these newsletters and podcasts.

So let me know what you think by replying to this email with your own thoughts.

1. The sneaker kids and small speculative brokers are dropping out of the ticket business. It is cyclical. What comes next?

2. People are being priced out of tickets. (Look at sell x scan. But also the impact on your brand.)

3. You can be in a declining industry while prices are still going up. Look at TV money going up but viewership going down.

4. Stop lying to yourself regarding your numbers. I can make statistics say almost anything I want.

5. An empty seat doesn’t drink beer. Simple, but the job isn’t done when the ticket is sold.

6. There aren’t any unicorns. Are you investing too much time and resources into the “heavy” buyer?

7. “When do the insurers stop insuring your business?” This was a question posed to me by a friend. He asked me when the money from TV, brokers and consolidators, sponsors, corporations, etc. stops being so safe or guaranteed.

As I say on the podcast, this newsletter and the podcast are a collaboration.

What do you think?

Am I seeing something differently than you?
Is there something I should be looking at?

Here’s the full podcast.

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How I Might Help:

• I do in-person events with learning, networking, and community. The next one is in NYC on September 4th, ‘Fans For Life: Creating and Keeping Today’s Fans’

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