Dr. Persuasion Teaches Me About "Going Viral"...
Hi!
I’m going to try something a little different today and embed the audio from ‘The Business of Fun’ right here.
Dr. Yaniv Said is known as “Dr. Persuasion” and we had a fun conversation about sales in the 21st Century.
I wanted to have him on the podcast because I wanted to know about going viral.
We got into a lot of interesting territory including being able to love others.
Grok creates some pretty interesting AI pictures.
Here’s one of a bunch of folks talking tickets.
You can do that in our Slack Channel!
Substack keeps adding tools to my arsenal.
So I want to see if the podcast embed works or helps.
You can still find the episode here!
You can sign up on your favorite podcast platform as a way to make sure you never miss an episode.
Up next, Andrew Recinos from Tessitura!
So, sign up today.
Jonathan Kantar talks about the need to break up Live Nation:
This is pretty extensive on the situation.
Dan Wall’s take on antitrust law is outdated and doesn’t reflect the current consensus in antitrust law.
Regulators, industries, and citizens are calling for stronger antitrust enforcement.
This is a bipartisan thing.
Check the article out and let me know what you notice about the framing used by Wall and Kantar.
What stands out to you?
San Diego State papers the stadium for their first conference game:
Garrett Nolan mentioned on Twitter that the reason this is getting attention is because you have athletic department staff commenting on the record.
For me, I noticed the argument that they’ll get fans in the door and that they’ll love the experience so much they’ll come back and pay full price.
It doesn’t work with discounts and I’ve never seen it work with comps.
Seat Steal is an expose on the secondary market's impact from the POV of small venues.
Another in-depth piece.
We hear from venue operators more often now.
This is an interesting picture they’ve painted.
I’m working on a new strategy class, Markets and Competition.
I’ve been reading a lot of Liam Curley’s thinking on marketing yourself.
Combining the two, I came up with some thinking about branding.
I’ve never bought the Scott Galloway idea that brands don’t matter any more.
In fact, I believe that brands are more important than ever because there is so much noise and nonsense going on that you need a way to stand out.
A Bat Signal.
Here’s my rudimentary thinking on the idea of a Bat Signal for your personal brand and your business.
Let me know what you think about today’s ‘Talking Tickets’.
Hit reply and tell me what is on your mind!
Dave