Chris Pantani from the NY Mavericks talks about brand activations in 2024
Hi!
Today, I have Chris Pantani, GM of the New York Mavericks of the Professional Bull Riders on the podcast.
This one was a lot of fun because I didn’t know a thing about professional bullriding before the conversation.
We covered a lot of ground:
Chris’s time with Goodyear and how that prepared him for the PBR.
The new team format in the PBR and how they will attract fans.
The history of bull riding in NYC.
Brand activations and how they can be pulled off successfully today.
The work that went into building the Maverick’s brand and how the team pulled that together.
A good conversation with some actionable ideas from a non-traditional sport that can be applied to any situation.
You and me in NYC?
‘Fans For Life: Creating and Keeping Today’s Fans’ has been rebuilt and is coming to NYC on September 4th.
This one day workshop will cover tons of things that will help you sell more seats like:
Revenue v. Butts in Seats.
The fan lifecycle.
Strategy before tactics.
Brand codes and how they build loyalty.
Why discounts still stink.
And, much more!
John Wall Street looks at the business of streaming and D2C with some research:
He came around to a similar conclusion that the money won’t work. Remember, we looked at the numbers that would be necessary to pull off a conversion from the bundle to D2C using MLB and the Twins.
FYI, 275 people gives you a pretty good sample with about a 90% confidence rate.
So, Corey’s research tracks.
Aubrey Bergauer looks at overcoming the scarcity mindset:
I want you to zero in on Aubrey’s example of behavioral segmentation.
This isn’t about wishful thinking.
It is about looking at behaviors that you want to encourage more of.
Aubrey talks about setting realistic goals in the way that I teach you: SMART
Specific
Measurable
Ambitious
Realistic
Time Bound
I revisited a piece on the cable bundle and ESPN’s fight with Comcast over subscriber fees:
This goes back to last week’s podcast and one of the things I’m paying attention to: when do the insurers stop paying you?
Paris FC ran an experiment about giving away around 90% of their tickets:
In Paris, the Ligue 2 team had averaged 4,135 people.
The strategy was meant to drive more attendance to gain sponsors and investors.
Recent numbers show that this idea pushed attendance up 34%.
Is that a win?
Let me know.
Send me a reply or let me know in the Slack Channel.
I’m going to come back to this later.
Share this newsletter and help me spread the ‘Talking Tickets’ word:
Visit my website and keep up with all of my work: www.DaveWakeman.com